Are Diamonds Actually Rare? The Secret History Behind the "A Diamond Is Forever" Slogan
What if I told you that your engagement ring wasn’t a centuries-old tradition, but a calculated move by a 1940s ad agency? Before the iconic “A Diamond Is Forever” campaign, people were proposing with sapphires, rubies, emeralds even simple gold bands. So let’s spill the tea on how De Beers convinced the entire world that a clear rock is the only way to say “I love you forever.” Before Diamonds Ruled: Love Didn’t Always Sparkle This Way Contrary to popular belief, diamonds were not always the default symbol of love or marriage. For centuries: European royalty preferred colored gemstones Wedding rings were often plain gold bands Engagement rings weren’t mandatory or even common Diamonds existed, yes but they were just one gemstone among many. Hard? Sure. Magical? Not yet. So what changed? Enter De Beers: The Brand That Rewrote Romance In the late 1800s, massive diamond deposits were discovered in South Africa. Suddenly, diamonds weren’t scarce anymore they were flooding the ma...
